Firoozeh Koobi: A Glimmering Revival of Persian Turquoise Art

Reviving Tradition: Surge in Demand for Firoozeh Koobi Handicrafts

Isfahan, Iran – June 2025
In recent months, Firoozeh Koobi—the intricate Persian art of turquoise stone inlay—has seen a remarkable resurgence in popularity, both within Iran and on the global market. Artisans, especially those based in the historic city of Isfahan, have reported a noticeable rise in domestic sales and international orders, thanks in part to growing interest in authentic cultural goods and traditional craftsmanship.

Firoozeh Koobi, which involves the delicate embedding of small pieces of natural turquoise onto copper, brass, or silver surfaces, is considered one of the most elegant forms of Iranian metalwork. Items such as vases, plates, and jewelry boxes decorated with turquoise patterns are highly sought after for their aesthetic value and cultural significance.

Local workshops and master craftsmen have welcomed the renewed attention, attributing it to increased online exposure and a global shift toward supporting handmade and sustainable products. “Each piece tells a story,” says Reza Moradi, a third-generation Firoozeh Koobi artisan. “It reflects centuries of heritage and the soul of Persian art.”

Government-backed initiatives and craft festivals have also contributed to raising awareness of Iran’s unique handicrafts. Efforts are underway to gain UNESCO recognition for Firoozeh Koobi as an Intangible Cultural Heritage, further enhancing its profile on the international stage.

With rising exports and growing appreciation among younger audiences, Firoozeh Koobi is experiencing a cultural revival—bridging past and present through beauty and tradition.